This week, YOUNEEDS Co., Ltd. (“YOUNEEDS”) attended COSME Week 2025 in Tokyo. Many brands of all sizes attended, including foreign brands. Cosmetics are an attractive industry in Japan. As such, we thought it might be helpful to highlight an essential piece of advice for cosmetics brands on their Japan market entry journey. Unique Regulatory Landscape If your company is planning to enter the Japanese market as a foreign cosmetic brand, it is crucial to...
My name is Cailym and I have completed a six-week International Internship with YOUNEEDS Co., Ltd. (“YOUNEEDS”). Embarking on an internship in Japan has been one of the most rewarding experiences of my life. This opportunity was particularly unique as it marked my first time working in a remote-first company, allowing me to grow as a more independent and resourceful professional. Over the course of the internship, I not only expanded my skill set...
In the first week of December, YOUNEEDS Co., Ltd. (“YOUNEEDS”) had the amazing opportunity to attend French Fashion Days in Tokyo. Our CEO Waka Someno, Translator Ottilia Tanaka, and us (interns: Chloe and Cailym) attended on the first day. As YOUNEEDS interns, we will be sharing our experience at French Fashion Days in Tokyo in this blog. From France to Japan: An Overview of French Fashion Days in Tokyo Business France and the French...
Japan’s public transport system is globally recognized for its efficiency, punctuality, and extensive coverage. With the original Tōkaidō Shinkansen (bullet train) celebrating its 60th anniversary, it is worth exploring how businesses can benefit from this world-class infrastructure. Whether you are visiting for a short-term project or establishing long-term operations, Japan’s transport system offers significant advantages for business travel, operations, and logistics. Unrivalled Punctuality and Reliability Punctuality is a hallmark of Japanese public transport. Trains...
Tokyo has firmly established itself as the top business city globally, seamlessly combining tradition and innovation to create a unique ecosystem that attracts businesses from around the world. As Japan’s economic and cultural heart, Tokyo offers unmatched innovation, a thriving economy, and international connectivity, supported by its excellent location, world-class infrastructure, a highly skilled workforce, and a forward-thinking approach to sustainability. These qualities make it a magnet for both Japanese and international companies looking...
