This week, YOUNEEDS Co., Ltd. (“YOUNEEDS”) attended COSME Week 2025 in Tokyo. Many brands of all sizes attended, including foreign brands. Cosmetics are an attractive industry in Japan. As such, we thought it might be helpful to highlight an essential piece of advice for cosmetics brands on their Japan market entry journey. Unique Regulatory Landscape If your company is planning to enter the Japanese market as a foreign cosmetic brand, it is crucial to...
In the first week of December, YOUNEEDS Co., Ltd. (“YOUNEEDS”) had the amazing opportunity to attend French Fashion Days in Tokyo. Our CEO Waka Someno, Translator Ottilia Tanaka, and us (interns: Chloe and Cailym) attended on the first day. As YOUNEEDS interns, we will be sharing our experience at French Fashion Days in Tokyo in this blog. From France to Japan: An Overview of French Fashion Days in Tokyo Business France and the French...
In November 2024, YOUNEEDS Co., Ltd. (“YOUNEEDS”) had the opportunity to attend the Startup JAPAN 2024 EXPO at Big Sight in Tokyo. Alongside our CEO Waka Someno and Translator Ottilia Tanaka, we (interns Chloe Martin and Cailym Livingstone-Thorn) also attended the first day of the event. As YOUNEEDS international interns, we are taking over the blog this week to report on our experience at Startup JAPAN 2024. Deep Dive into Startup JAPAN 2024 EXPO...
Forget about marketing your product’s Unique Selling Point. From now on, it’s all about your customer’s own Unique Buying Reason. We have all heard of motivation. Motivation helps us get up in the morning, move our tasks forward and make the most of the resources we have. You are probably also aware that motivation can be intrinsic or extrinsic. Intrinsic motivation is often seen as more authentic, coming from a deep reason such as...
On 11 October, 2024, YOUNEEDS Co., Ltd. (“YOUNEEDS”) CEO Waka Someno had the pleasure of attending BlendTokyo: Bridging Cultures and Expanding Networks, a networking event focused around connecting members of the 90,000+ Business In Japan LinkedIn group in an offline setting. Despite this being our first time participating, we were able to engage enthusiastically with members of the international business community while exchanging insights on a wide range of topics throughout the event. We...
In the last week of September 2024, our CEO Waka Someno and our Sales Advisor Kina Jackson visited the Marketing Week Osaka Expo. Held at Intex Osaka from September 25 to 27, 2024, the Marketing Week Expo brings together three major exhibitions: Marketing Week Osaka, COSME Week Osaka, and LIFESTYLE Week Kansai. Each of these major exhibitions includes multiple smaller expos centering on different business subsections, where sellers and companies can showcase their goods...
