Crafting an Unpassable Proposal in Japan
Approaching large Japanese enterprises requires a very different approach ...
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Insights
Ever Heard of a “Wet Relationship”?
In Japan, a wet relationship refers to a business relationship that is emo...
Honne and Tatemae: The Two Faces of Communication
In Japan, people often distinguish between their true feelings (honne) and...
Inside Japan’s Business Culture: The Power of Consensus and Preparation
People often ask, “Why does it take so long for Japanese enterprises to ma...
Understanding Japanese Corporate Decision-Making: Hierarchy, Consensus, and Stakeholder Dynamics
When doing business in Japan, understanding how decisions are made and how...
Japan’s Love of Sakura Marketing Offers Insight
In Japan, temperatures are slowly rising and in Tokyo we are enjoying blue...
How To Make The Perfect Japanese Business Card
In Japan, the business card or meishi is more than just a tool for sharing...
Advice for Cosmetics Brands Entering the Japanese Market
This week, YOUNEEDS Co., Ltd. (“YOUNEEDS”) attended COSME Week...
Interning In Japan: Gaining Professional Skills And Growing Independence
My name is Cailym and I have completed a six-week International Internship...
Interning in Japan: A Time for Personal and Professional Growth
As all good things must come to an end, my time as a YOUNEEDS Co. Ltd. (“Y...