Tokyo has firmly established itself as the top business city globally, seamlessly combining tradition and innovation to create a unique ecosystem that attracts businesses from around the world. As Japan’s economic and cultural heart, Tokyo offers unmatched innovation, a thriving economy, and international connectivity, supported by its excellent location, world-class infrastructure, a highly skilled workforce, and a forward-thinking approach to sustainability. These qualities make it a magnet for both Japanese and international companies looking...
If you’ve ever been to Tokyo, you’ll know that it’s a busy city full of fashion, food, and fun. With countless companies spread across every inch of the city, doing an internship with a business in Japan’s busiest city may seem daunting. But, I’m here to tell you why I chose to intern with Japan market entry consultancy, YOUNEEDS Co. Ltd. (“YOUNEEDS”) in Tokyo. The Appeal of Tokyo for a Business Intern from Australia...
When attempting to expand into an overseas market such as Japan, finding friendly communities where business leaders can connect with others can be a challenge. In this blog post, we introduce three networking organizations commonly joined by Japanese business leaders. These organizations and the connections they provide, could be useful for business leaders looking to find community as their company enters the Japanese market. BNI Japan: An Organization For International Networking Business Network International...
Forget about marketing your product’s Unique Selling Point. From now on, it’s all about your customer’s own Unique Buying Reason. We have all heard of motivation. Motivation helps us get up in the morning, move our tasks forward and make the most of the resources we have. You are probably also aware that motivation can be intrinsic or extrinsic. Intrinsic motivation is often seen as more authentic, coming from a deep reason such as...
New Horizons – Why We Welcome Interns At YOUNEEDS Co., Ltd. (“YOUNEEDS”), we believe that fostering the growth of future international marketing professionals is a key part of our mission as a Japanese market entry company. For this reason, we occasionally welcome interns from overseas to participate in our YOUNEEDS International Internships. This initiative helps our team gain fresh perspectives on international markets, while providing our interns with hands-on experience which they can leverage...
In the last week of September 2024, our CEO Waka Someno and our Sales Advisor Kina Jackson visited the Marketing Week Osaka Expo. Held at Intex Osaka from September 25 to 27, 2024, the Marketing Week Expo brings together three major exhibitions: Marketing Week Osaka, COSME Week Osaka, and LIFESTYLE Week Kansai. Each of these major exhibitions includes multiple smaller expos centering on different business subsections, where sellers and companies can showcase their goods...
“DX” is shorthand for a process which has affected all our lives intensely in recent years – “digital transformation.” This term represents much more than simply going paperless. It is about redefining how businesses operate at a fundamental level. DX entails a comprehensive cultural shift that touches every aspect of modern business practices. In today’s fast-paced and ever-changing environment, adopting DX is no longer optional. It is essential for staying competitive. For companies looking...
In the world of business and product development, companies often adopt one of two strategic approaches; “market-in” or “product-out.” These terms denote fundamentally different approaches to understanding customer needs, developing products, and driving growth. In this blog post, our editorial team examines the benefits and drawbacks of both approaches in relation to Japan. We go over the methodology which foreign companies tend to favor, and lastly offer our own perspective on this fascinating topic....
Raising brand recognition is essential when entering a new market. At YOUNEEDS Co., Ltd. (“YOUNEEDS”), we believe that a well-localized PR and marketing campaign is one of the most effective ways to raise brand recognition. Foreign companies often bring incredible products to the Japanese market. However, presenting their offerings in a compelling and attractive way can be a challenge. Poorly localized messages are off-putting to local users and reduce trust in the brand. In...
Creating business to business (“B2B”) target lists in Japan is challenging even for Japanese companies. Therefore, it can be incredibly difficult for foreign companies to navigate this process successfully. Understanding whether your target market consists of 1,000 companies, 10,000 companies, or tens of thousands of companies makes it much easier to set share and sales goals, and plan effectively. Service Content & Pricing Our B2B target list offerings are the shortcut to finding your...
