In Japan, the business card or meishi is more than just a tool for sharing contact information—it is a symbol of respect, professionalism, and a key part of building relationships. While the business card culture may be less popular abroad, in Japan, having a stack of business cards in your card case is still very much expected. If you are aiming to establish connections with Japanese companies as part of your market entry strategy, understanding how to create and present the perfect business card is crucial. Our editorial team has put together the following guide to help you make the best impression.

The Importance of Business Cards in Japan

Exchanging business cards is a ritual that conveys respect and professionalism for Japanese business people. A business card assists with your formal introduction, and contributes to the first impression you make on a potential business partner. Being able to present your business card shows that you are serious about the business relationship and have respect for Japanese customs.

When exchanging cards, do so with both hands holding your card, which should be facing the other person, with your business card case held underneath the card. Extend your card towards the other person with a slight bow. Business cards are often kept in a special holder (meishi-ire), so it is important to have not only your business cards, but also your business card holder when meeting Japanese colleagues or clients. There are many different types of business card holders available, and choosing one which reflects your personal style or culture can be a conversation starter.

Key Elements of a Japanese Business Card

When designing your business card for the Japanese market, keep these essential components in mind:

Japanese and English Versions

Since English is commonly used in international business, it is recommended to have the card in both Japanese and English, with each language on its own side of the card. The Japanese side should be written in kanji, or katakana if the name is foreign, and the English side should have the same information in a clear, legible font.

Name (Your Full Name)

In Japan, it is common to use family names first, followed by the given name. Make sure your name is clearly written and prominently displayed. If your name is in English, it is a good idea to also include the Japanese version, written in kanji or the phonetic alphabet, katakana.

English Side:
Simon Smith

Japanese Side:
スミス・サイモン

Job Title and Company Name

Your job title and company name are very important in Japanese business culture, as they represent your role and position within the organization. This is typically placed below your name, with your company’s full name listed in English and if possible, with its Japanese transliteration.

English Side:
Simon Smith
Trade Department Manager, Head Office, Europe Trade Ltd.

Japanese Side:
スミス・サイモン
ヨーロッパトレード株式会社　貿易部長（本部）

Contact Information

Make sure to include all relevant contact details, such as your work phone number (including the country code), email address, and company website. If you have a personal mobile number or professional profile such as LinkedIn you also wish to share, it should be noted here as well. Japanese business cards also often include your office address. Note that it is acceptable to write the address in your country’s language, rather than Japanese, as addresses must be written in target language when posting abroad.

English Side:
Simon Smith
Trade Department Manager, Head Office, Europe Trade Ltd.

Email: simon@europetradeltd.fr
Address: Head Office, Europe Trade Ltd., Rue de 〇〇, #### Paris, FRANCE
LinkedIn: https://www.linkedin.com/in/〇〇/
Tel: +33-##-##-##-##

Japanese Side:
スミス・サイモン
ヨーロッパトレード株式会社　貿易部長（本部）

メール: simon@europetradeltd.fr
住所: Head Office, Europe Trade Ltd., Rue de 〇〇, #### Paris (フランス）
LinkedIn: https://www.linkedin.com/in/〇〇/
Tel: +33-##-##-##-##

Logos and Branding

Ensure that your company’s logo is prominently displayed on the card. This helps reinforce your company’s brand image and provide a professional appearance. Making sure to use your company’s official branding colors and design language to maintain a consistent corporate identity also creates a good impression.

Design Considerations

While the information on your business card is crucial, the design itself is also highly important in Japan.

Simple, Clean, and Professional

Japanese business cards lean towards simplicity and professionalism. Avoid using excessive colors, flashy graphics, or overly decorative elements. Choose a clean, minimalist design with high-quality materials that reflect your company’s brand. Your business card should contain only the most essential information, as too much text can overwhelm the recipient and distract from the key details.

Quality Paper

In Japan, the feel and weight of a business card are considered indicators of professionalism. A high-quality, thick card stock will communicate that you take your business seriously. While you do not need to go overboard with expensive materials, choose something that feels substantial and durable.

If you or your company would like help with printing or designing your business cards, YOUNEEDS Co. Ltd. can help. To ask us for a design quote, or assistance with finding printing companies in Japan, please get in touch.

Printing Tips

Vertical vs. Horizontal Cards

Japanese business cards are often printed vertically, with text running from top to bottom. While using a vertical card could show that you’ve adapted to Japanese customs, if you are working in an international environment, a horizontal card with both English and Japanese sides is the best option.

Quality Printing Services

To ensure the highest quality, it is advisable to have your cards printed professionally, either locally in Japan or with a reputable print shop in your home country. Japanese printers will be familiar with Japanese business card etiquette and can advise you on specifics like paper quality and layout. It is also possible to use online printing services with templates to choose from. However, websites are often not available in English. To avoid stress and have your business cards ready as soon as you arrive in Japan, printing them through a reputable service in your home country might be the best option.

Business Card Etiquette

Once you have your perfect Japanese business card, it is important to present it with the appropriate etiquette:

• Always present your business card with both hands, holding the card to face the recipient. Hold the card on top of the card holder, taking it by the edges so that your contact information is easy to read at first glance.
• When receiving a business card, also accept it with both hands, take a moment to look at it, and express thanks or admiration for the card.
• Never write on someone else’s business card while in a meeting or in front of the recipient. If you need to make a note, do so in a notebook or on a separate piece of paper.
• After receiving a card, keep it face up on top of your business card holder or placed on your table for the duration of the meeting. This shows respect and helps you remember the name of the person who has given it to you.
• After the meeting has concluded, place it carefully into your business card holder. There should be a special pocket for cards you receive. Avoid stuffing it into a trouser pocket. Once home, file it into your business cards file, or digitize it for future reference.

In Conclusion

In Japan, your business card can speak volumes about your professionalism and commitment to building strong business relationships. By following the right design principles and cultural etiquette, you not only increase your chances of making a lasting positive impression, but also show respect for the traditions that shape Japan’s business culture. While this may seem an inconsequential part of business practice, it is still taken seriously in Japan, and your efforts to engage in this part of Japanese office culture will no doubt be appreciated.

Creating the perfect Japanese business card is an essential step in your market entry strategy and can help pave the way for successful connections with Japanese companies and clients. Take the time to design it thoughtfully, respect the cultural nuances, and always approach card exchanges with the utmost professionalism.

As ever, YOUNEEDS Co., Ltd. is here to help. If you need advice or support when creating or printing your business cards in Japan, please get in touch for a consultation and quote. We can offer advice on your design, localization of your cards, connect you with quality printers and more. Let us take the guesswork out of Japanese business etiquette and help you, and your business, make a great first impression.