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Expert Insight: Leveraging DX In The Japanese Market

“DX” is shorthand for a process which has affected all our lives intensely in recent years – “digital transformation.” This term represents much more than simply going paperless. It is about redefining how businesses operate at a fundamental level. DX entails a comprehensive cultural shift that touches every aspect of modern business practices. In today’s fast-paced and ever-changing environment, adopting DX is no longer optional. It is essential for staying competitive. For companies looking...

Insights

Unlock Success In Japan: A Market-In Approach

In the world of business and product development, companies often adopt one of two strategic approaches; “market-in” or “product-out.” These terms denote fundamentally different approaches to understanding customer needs, developing products, and driving growth. In this blog post, our editorial team examines the benefits and drawbacks of both approaches in relation to Japan. We go over the methodology which foreign companies tend to favor, and lastly offer our own perspective on this fascinating topic....

Market Entry

A pen rests on top of a colourful pie chart, perhaps indicating sales growth or a marketing and PR strategy.

The Key To Successful Marketing In Japan

Raising brand recognition is essential when entering a new market. At YOUNEEDS Co., Ltd. (“YOUNEEDS”), we believe that a well-localized PR and marketing campaign is one of the most effective ways to raise brand recognition. Foreign companies often bring incredible products to the Japanese market. However, presenting their offerings in a compelling and attractive way can be a challenge. Poorly localized messages are off-putting to local users and reduce trust in the brand. In...

Localization

A confident businesswomen makes a call on her mobile phone. The text describes how YOUNEEDS provides B2B target lists.

B2B Target Lists For Easy Japan Market Entry

Creating business to business (“B2B”) target lists in Japan is challenging even for Japanese companies. Therefore, it can be incredibly difficult for foreign companies to navigate this process successfully. Understanding whether your target market consists of 1,000 companies, 10,000 companies, or tens of thousands of companies makes it much easier to set share and sales goals, and plan effectively. Service Content & Pricing Our B2B target list offerings are the shortcut to finding your...

Market Entry

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Japan Market Entry Mistakes & How To Avoid Them

Expanding abroad is a key goal of many companies. However, entering a culture with different operational and societal norms presents a host of challenges. At YOUNEEDS Co., Ltd. (“YOUNEEDS”), it is our mission to assist foreign companies entering the Japanese market. While it is difficult to plan for all eventualities, we aim to make the transition as smooth as possible. In this post, our editorial team share some common mistakes foreign companies make when...

Market Entry

Entering the Japanese Market – How YOUNEEDS Can Help

Entering the Japanese market offers both exciting opportunities and distinct challenges. As the world’s fourth-largest economy by GDP, Japan presents a sophisticated business environment, a discerning consumer base, and a stable political climate. However, navigating this market requires careful planning, cultural understanding, and strategic execution, which can present a challenge for companies unfamiliar with Japan’s unique market landscape. Happily, market entry company YOUNEEDS is here to help. Understand Rapid technological innovation and robust exports...

Market Entry

YOUNEEDS CEO – “It’s All About Connection” – Unique Opportunities of the Japanese Market

My proudest moment was when I decided to not only focus on the Japanese market but also aim to connect with the global market. Who are you and what do you do? My name is Waka Someno and I am CEO of YOUNEEDS. I am a seasoned sales professional and business owner with extensive experience in selling marketing solutions and systems in Japan. What was the background to establishing YOUNEEDS? Originally, I established YOUNEEDS...

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