In the last week of September 2024, our CEO Waka Someno and our Sales Advisor Kina Jackson visited the Marketing Week Osaka Expo. Held at Intex Osaka from September 25 to 27, 2024, the Marketing Week Expo brings together three major exhibitions: Marketing Week Osaka, COSME Week Osaka, and LIFESTYLE Week Kansai. Each of these major exhibitions includes multiple smaller expos centering on different business subsections, where sellers and companies can showcase their goods...
Raising brand recognition is essential when entering a new market. At YOUNEEDS Co., Ltd. (“YOUNEEDS”), we believe that a well-localized PR and marketing campaign is one of the most effective ways to raise brand recognition. Foreign companies often bring incredible products to the Japanese market. However, presenting their offerings in a compelling and attractive way can be a challenge. Poorly localized messages are off-putting to local users and reduce trust in the brand. In...
Creating business to business (“B2B”) target lists in Japan is challenging even for Japanese companies. Therefore, it can be incredibly difficult for foreign companies to navigate this process successfully. Understanding whether your target market consists of 1,000 companies, 10,000 companies, or tens of thousands of companies makes it much easier to set share and sales goals, and plan effectively. Service Content & Pricing Our B2B target list offerings are the shortcut to finding your...
Expanding abroad is a key goal of many companies. However, entering a culture with different operational and societal norms presents a host of challenges. At YOUNEEDS Co., Ltd. (“YOUNEEDS”), it is our mission to assist foreign companies entering the Japanese market. While it is difficult to plan for all eventualities, we aim to make the transition as smooth as possible. In this post, our editorial team share some common mistakes foreign companies make when...
Entering the Japanese market offers both exciting opportunities and distinct challenges. As the world’s fourth-largest economy by GDP, Japan presents a sophisticated business environment, a discerning consumer base, and a stable political climate. However, navigating this market requires careful planning, cultural understanding, and strategic execution, which can present a challenge for companies unfamiliar with Japan’s unique market landscape. Happily, market entry company YOUNEEDS is here to help. Understand Rapid technological innovation and robust exports...
My proudest moment was when I decided to not only focus on the Japanese market but also aim to connect with the global market. Who are you and what do you do? My name is Waka Someno and I am CEO of YOUNEEDS. I am a seasoned sales professional and business owner with extensive experience in selling marketing solutions and systems in Japan. What was the background to establishing YOUNEEDS? Originally, I established YOUNEEDS...
