Why Decision-Making Takes Longer in Japan – and How to Navigate It
Many international clients often remark on how long it takes to reach a fi...
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Market Entry Strategies
How To Make The Perfect Japanese Business Card
In Japan, the business card or meishi is more than just a tool for sharing...
Advice for Cosmetics Brands Entering the Japanese Market
This week, YOUNEEDS Co., Ltd. (“YOUNEEDS”) attended COSME Week...
Why Join These Organizations for Easy Japan Market Entry
When attempting to expand into an overseas market such as Japan, finding f...
Unlock Success In Japan: A Market-In Approach
In the world of business and product development, companies often adopt on...
The Key To Successful Marketing In Japan
Raising brand recognition is essential when entering a new market. At YOUN...
B2B Target Lists For Easy Japan Market Entry
Creating business to business (“B2B”) target lists in Japan is...
Japan Market Entry Mistakes & How To Avoid Them
Expanding abroad is a key goal of many companies. However, entering a cult...
Entering the Japanese Market – How YOUNEEDS Can Help
Entering the Japanese market offers both exciting opportunities and distin...