Ever Heard of a “Wet Relationship”?
In Japan, a wet relationship refers to a business relationship that is emo...
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Honne and Tatemae: The Two Faces of Communication
In Japan, people often distinguish between their true feelings (honne) and...
Inside Japan’s Business Culture: The Power of Consensus and Preparation
People often ask, “Why does it take so long for Japanese enterprises to ma...
Understanding Japanese Corporate Decision-Making: Hierarchy, Consensus, and Stakeholder Dynamics
When doing business in Japan, understanding how decisions are made and how...
The ROI of Paid Networking: How Connecting with the Right People Can Transform Your Business in Japa...
How much would you pay to get into a room with the right people in Japan? ...
Unlocking Growth: How SMEs Can Thrive at the Osaka Expo and Beyond
The Osaka Expo 2025 is more than just a global event — it’s a powerful pla...
Why Decision-Making Takes Longer in Japan – and How to Navigate It
Many international clients often remark on how long it takes to reach a fi...
Japan’s Love of Sakura Marketing Offers Insight
In Japan, temperatures are slowly rising and in Tokyo we are enjoying blue...
How To Make The Perfect Japanese Business Card
In Japan, the business card or meishi is more than just a tool for sharing...
Advice for Cosmetics Brands Entering the Japanese Market
This week, YOUNEEDS Co., Ltd. (“YOUNEEDS”) attended COSME Week...