In October 2024, CEO of YOUNEEDS Co. Ltd. (“YOUNEEDS”), Waka Someno got behind the camera to introduce YOUNEEDS in our first ever video. We are certain that video content is a great way to reach potential clients, while explaining YOUNEEDS in a fun and approachable way – and we hope you agree!

In this video, we wanted to give a brief overview of what YOUNEEDS can do, while making it appropriate for social media. However, making a video was a little nerve-wracking for our CEO, who laughed, “It was a bit embarrassing to do a video in English since I’m not very accustomed to it. But, I think it’s very important to express my thoughts in my own words and my own voice.”

In modern business practice, making video can expand the reach of companies enormously. Especially for a company such as YOUNEEDS, which resides at the intersection of foreign and international business in Japan, making videos in English can help expand knowledge of the business. Furthermore, making videos can be a great way to distill the reason for the company’s existence. In this way, producing videos can help keep the company message on-brand, succinct and clear.

We are hoping to continue pushing our CEO out of his comfort zone while sharing more video from behind the scenes of YOUNEEDS, so watch this space! YOUNEEDS is a market entry consultancy, dedicated to helping foreign businesses succeed in Japan. Get in touch with us here or via our LinkedIn for a free and friendly consultation.

Our CEO Waka Someno spoke on camera for our first ever video.