The Key To Successful Marketing In Japan
Raising brand recognition is essential when entering a new market. At YOUNEEDS Co., Ltd. (“YOUNEEDS”), we believe that a well-localized PR and marketing campaign is one of the most effective ways to raise brand recognition. Foreign companies often bring incredible products to the Japanese market. However, presenting their offerings in a compelling and attractive way can be a challenge. Poorly localized messages are off-putting to local users and reduce trust in the brand. In...